Fortune 500 brands want to know how they show up in AI answers, and building the tools that answer that is my day job. Here I write about what the shift means for companies, and for careers.
Deep insights from experience, research, and curiosity.
I have a folder of 32 finished pieces almost nobody has read. This is what it taught me about the one thing private work actually lets you keep, and why everything else it seems to offer only pays out in public.
A national coffee champion scoffed at my precision obsession and pulled a better shot than mine without looking. It took me years, a career change, and the arrival of AI to understand what he had, and which half of skill is still worth training.
We delivered a fifty-page SEO audit to a Fortune 500 client and watched the relationship cool the next week. Our diagnosis was right. We had missed the actual job, which was diplomacy.
I spent ten years growing 60+ businesses through organic search, ending as Global Organic Growth Lead across 26 countries at a publicly traded company. Then I left the executive track to start over as an engineer at Adobe, building the products that show Fortune 500 brands how they appear in AI answers.
I've sat on both sides of this: running the channel as an executive, now building the tools as an engineer. Few people watch this shift from both seats. That's the vantage point everything here is written from.
Learn more about meThe AI search shift. How it changes the choices companies make.
The operator's path. Changing fields on purpose, and staying valuable while everything reshuffles.