Fortune 500 brands want to know how they show up in AI answers, and building the tools that answer that is my day job. Here I write about what the shift means for companies, and for careers.
Deep insights from experience, research, and curiosity.
I spent ten years growing 60+ businesses through organic search, ending as Global Organic Growth Lead across 26 countries at a publicly traded company. Then I left the executive track to start over as an engineer at Adobe, building the products that show Fortune 500 brands how they appear in AI answers.
I've sat on both sides of this: running the channel as an executive, now building the tools as an engineer. Few people watch this shift from both seats. That's the vantage point everything here is written from.
Learn more about meThe AI search shift. How it changes the choices companies make.
The operator's path. Changing fields on purpose, and staying valuable while everything reshuffles.