The Workshop

A space for deep thinking. Here I share insights from my experience in engineering, SEO, and the patterns I discover while building things that matter.

StrategyJune 6, 202616 min read

The part of SEO nobody warns you about

We delivered a fifty-page SEO audit to a Fortune 500 client and watched the relationship cool the next week. Our diagnosis was right. We had missed the actual job, which was diplomacy.